I was talking to one of my colleagues today about the need to be on LinkedIn. I compared it to "googling" a retail establishment prior to making a visit decision. If an organization does not have a website, it is almost as if they don't exist. To LinkedIn's credit, it seems as if this has become true for people too.
Susan Adams writes for Forbes:
Now that LinkedIn is 12 years old and has more than 300
million members, most professionals have figured out how to set up a profile
and build connections. But with ever-increasing numbers of hiring managers and
recruiters using the site to hunt for job candidates and potential employers
routinely checking LinkedIn before they make hiring decisions…
She goes on to describe Seven Ways to Make LinkedIn Help You Find a Job.
You have a resume and cover letter. But, should you brand yourself online? J.T. O'Donnell seems to think so.
Early on, when personal branding was first becoming popular, I didn't think the average job seeker needed their own website. It did seem to be a little much. Plus, the options were limited and some of the sites I saw job seekers had created on their own weren't doing them justice. However, times have changed. The technology has gotten a lot better and job seekers are more savvy at branding themselves properly. Now, I actually think personal sites are a good idea for all professionals.
Take a moment to read the article Should You Create a Personal Website by J.T. O'Donnell
