Don’t you just love it when a real grass-roots type idea takes hold and grows? Well, that’s what exactly what happened at the Career Counselor Technology Gathering (CCTG) held at Elon University on Thursday, June 23rd.
What begin as a few North Carolina career professionals trying to wrap their heads around the quick advances in social media and various online tools / apps, ended up as a day-long learning session that drew attendees from the eastern half of the United States. The goal was to find new and better ways to capture the attention and increase engagement of university students using cutting-edge technology.
In attendance were colleagues from Central Piedmont Community College, Columbia University, Davidson College, Duke University, Elon University, Meredith College, Princeton University, Queens University, UNC Asheville, UNC Chapel Hill, UNC Charlotte, UNC Pembroke, UNC Wilmington, University of Pennsylvania, Vanderbilt University, Virginia Tech and Wake Forest University. The attendees are employed in career counseling, marketing and employer relations roles at their respective colleges and universities.
Each member of the group took a turn presenting a social media success, failure, and “cool tool.” Following a group lunch, attendees discussed social media ROI measurement, message content and channels, various ideas and hurdles, and how to keep the collaboration going. It is obvious that the learning curve will be ongoing as social media strategies are formulated and employed over the next year.
The following are “cool tools” that were either presented or mentioned during the gathering.