All the trends show that email usage among the younger cohorts of Internet users is declining.
~Andrew Mason of Groupon
As I walk around campus each day, it is clear that most students have a smart phone and are quite engaged in it. Therefore, it is within this context that I say...
Students! Check your email at least daily!
The Facts
According to AWeber Communications, students view email as being for "businesses" and "grown-ups." In fact, "students admitted to checking social networks several times a day while neglecting their email accounts for days or weeks unless they were expecting important messages from a teacher, college or employer." This is causing a struggle on most college campuses as administrators attempt to brew the secret sauce of reaching students with important messages.
The Chronicle of Higher Education posted an article on September 10th entitled "As Students Scatter Online, Colleges Try to Keep Up." The article touched on the issues that colleges were having in reaching students because they have scattered their communication choices across various platforms - text, Twitter, Facebook, Pinterest, Instagram, Foursquare... In other words, email has become another just another communication choice - one students are increasingly loathe to make.
