Monday, June 20, 2011

Social media and the changing job search landscape...

Someone once said that the only constant is change, and the social media environment seems to be changing almost daily along with usage stats. 

On June 16th, Career Conduit addressed job searching via Facebook, particularly BranchOut, in the post Branching out from LinkedIn.   As if on cue, according to a June 19th Inside Facebook release, BranchOut grew its monthly active user count from 32,897 to 817,367 in a week.  Apparently there is a desire to network / job search on the Facebook platform.

Today we entertain additional considerations.  As Facebook is enlarging its plaform to encourage ecommerce, how will this affect the job search?  Will more companies tend to recruit where they do business?  Furthermore, a trend is appearing in mobile.  An increasing number of web users are now accessing the web through their mobile devices.  Techcrunch cites a recent report by mobile app analytics firm Flurry:
...daily time spent in mobile apps has now surpassed web consumption. The average user now spends 9% more time using mobile apps than the Internet. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.
Weigh in here on how these changes affect the way that job seekers might conduct their job hunt in the future.  Do you see Facebook becoming as much or more useful than LinkedIn in this regard?

No comments:

Post a Comment