Tuesday, June 14, 2011

Advertising yourself...

In this economy, innovative thinking can give you an edge. FINS relays an interesting story.

After graduating from Davidson College in 2009, Marian Schembari sent out scads of resumes and cover letters to the big publishing companies she wanted to work for. No results.
So she decided to sell herself direct.
Using Facebook's self-serve ad technology, she created eight ads in a two-week campaign.  Find out what happened.

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